Many years ago I began to work as illustrator by creating hyperralistic illustrations for customers as GIOVANNI RANA, ELAH, KELLOGS, FINDUS, SAMMONTANA, GALBANI, PERFETTI, VALSOIA, SAGRA, BERTOLLI, YOMO, CALVE', VALFRUTTA and many others.

In favor of my clients nowadays I have transferred my illustrative skills to photography and photo-retouch and when it is necessary also to the construction of the product with various materials (also inedible).
 
As regards design, colour, volume, light and perspective, my huge experience has been fundamental to photograph a subject, to know how to position it or in which point to hit it with lights.
In order to obtain an excellent work, it is not sufficient to know the technical data of a camera.
 
In this way my customers have the possibility to get the finished work under the confortable management of a sole person, who also considers the technical demands of creative modifications or of various layouts.

Also considering the logistic difficulties, it is not necessary to split the creative project in many freelancers, photographers, retouch photographers and possibles skilled "chefs" as regards alimentary products.
 
In my web site please you can find some of my photos, retouch photos and illustrations too.
Please feel free to contact me for finish-layouts or to demand further materials of mine too.

Paolo Prandini